Digital technology offers growth opportunities for all businesses

Guest blogger Business Link West Midlands’  Ian Grewcock highlights how digital technology should be a key ingredient in any business growth plan:

One barrier to the adoption of digital technology is the misconception that cutting-edge developments are somehow exclusive to design and design agencies, ICT firms or other creative companies. In fact, digital technology can be adopted by all - and often the biggest benefits are seen by businesses in traditional industries, such as manufacturing or construction.

Whether it’s software that results in more efficient business processes, or the use of social media to offer sales promotions or increase event attendance, digital technology is everywhere and many businesses have been quick to take advantage of it.

For example, just three or four years ago, smart phones were not available in the UK. Now, mobiles are an important shop front for businesses, with even traditional retailers like M&S making use of the technology and boasting more than 1.2m unique users on its mobile commerce site since its launch this year.

To emphasize the point, social media is no longer just for socialising. It’s a serious marketing tool, with more than 50% of those on Twitter and Facebook interacting with businesses in some way, as consumers now expect to access information from anywhere and be able to purchase goods 24-hours-a-day.

As customer needs and expectations change, it is only by responding to the rapidly changing marketplaces that businesses can retain a competitive edge.

Digital technology clearly has a crucial role to play in business growth, whether for a cutting edge online creative firm or a more traditional professional service company – the leading businesses in any sector will be those who embrace technology.

Definitely food for thought.